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WIC can be a powerful, life-changing place for parents when their greatest needs are met. But getting parents to open up and share their needs and concerns is sometimes a challenge. "Getting to the Heart of the Matter" provides simple, practical and fun tools for cutting through the clutter and identifying important topics to talk about with WIC clients. Oftentimes, questions asked at WIC come across to parents that there is an expected "right answer". Focus group parents have confessed concealing or massaging the truth about nutrition practices because they feared judgment. And who can blame them? We all want to look good to others, especially when it involves parenting skills.