Agents lure Chinese buyers to Melbourne Quarter with Airbnb marketing | Owners Corporation Network

Agents lure Chinese buyers to Melbourne Quarter with Airbnb marketing

Lendlease's Chinese apartment agent Apex Investment Alliance has marketed the developer's Melbourne Quarter apartment project as potential Airbnb-style "serviced apartments" in order to lure more Asian buyers to the project.

At a marketing seminar held at Lendlease's headquarters in Barangaroo on Tuesday evening, Apex told about 400 prospective buyers that Apex would be able to advertise and manage their Melbourne Quarter properties as short, medium or even long-term leases on online booking platforms such as Wotif, Booking.com and Airbnb

Source: 
Australian Financial Review
Media Publication: 
Media Author: 
Source: 
Australian Financial Review